Nico Rosberg and Sebastian Vettel
. World Cup fever has made it to the Formula 1 paddock" width="597" height="385" class="size-large wp-image-27160" srcset="http://www.thisisf1.com/wp-content/uploads/2014/07/Sebastian-Vettel-and-Nico-Rosberg-597x385.png 597w, http://www.thisisf1.com/wp-content/uploads/2014/07/Sebastian-Vettel-and-Nico-Rosberg-300x193.png 300w, http://www.thisisf1.com/wp-content/uploads/2014/07/Sebastian-Vettel-and-Nico-Rosberg.png 728w" sizes="(max-width: 597px) 100vw, 597px" />
Nico Rosberg and Sebastian Vettel. World Cup fever has made it to the Formula 1 paddock
A marketing gimmick has backfired ahead of next weekend’s German grand prix.
Germany’s Auto Motor und Sport said a EUR 11 ticket discount was being offered for every goal scored by the national team in its world cup semi-final against Brazil.
‘Die Mannschaft’ then stunned the world by humiliating Brazil with a staggering final score of 7:1. It means a EUR 77 discount per ticket in the six highest categories for the German grand prix.
“The inventor of the campaign probably had not imagined such a result,” said Auto Motor und Sport correspondent Michael Schmidt. (GMM)